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Coke Studio’s “Rangabati” is an insult and assault on folk music and linguistic sanctity

Posted on: July 7, 2015

Orissa Matters

By Saswat Pattanayak

The “Rangabati” version that is being touted as putting Odisha on the world map is instead designed to take Orissa off the map.

Credited to Ram Sampath, Sona Mohapatra and Rituraj Mohanty, this modern incarnation of Rangabati is problematic in more ways than just one. In the guise of promoting Oriya culture, what this rendition does is undermine the history of struggles behind linguistic uniqueness of Oriya itself and promotes a bunch of profiteering corporate pawns in their self-aggrandizement.

Firstly, by titling it as “Rangabati” while remixing it with “Vande Utkala Janani”, it vulgarizes the very national anthem of the Oriyas. The team behind MTV Coke has quite possibly forgotten the relevance and sanctities attached to the state anthem that played pivotal part in freedom struggles of the Oriyas. Behind the creation of Orissa as the first linguistically formed state in India, lies the power of “Vande…

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1 Response to "Coke Studio’s “Rangabati” is an insult and assault on folk music and linguistic sanctity"

[…] Links Coke Studio’s “Rangabati” is an insult and assault on folk music and linguistic sanctity – Originally posted on Orissa Matters: By Saswat Pattanayak The “Rangabati” version that […]

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